It’s every brand’s dream to put its photos on Instagram’s Explore page. Considering the fact that the site now has over 500 million users and still growing, it would be obvious to say that getting your brand on the mobile app’s Explore page can help improve your reach to an unimaginable level. Here are some tips and tricks that will help you do just that.
1. Give your target audience what they want
This is something you’ve probably heard so many times, but it’s actually one of the things that are worth repeating. No matter what you are promoting, your content is the king, and it always will be. To create engaging content, do some research and figure out what your leads are talking about. Keep them in mind, and come up with content that appeals to them. Don’t think about how many clicks it will get you but just try to make sure that it will provide some value to your followers.
Look for viral content keeping an eye for social sharing. Even you would be doing it – as a follower of several other accounts, you should be looking for posts that are interesting and engaging. Your search could be related to celebrities, sports, shopping, food, real estate, or anything else for that matter. What do you look for when you’re searching for a good post to learn, buy, or get some motivation? Think and figure out the ‘most attractive’ content on Instagram, and put similar but better posts for your audience. They’re going to love it!
2. Always on time
The second most powerful thing for successful Instagram marketing is “time” i.e. at what time you are posting your content. If you post at a time when your followers are sleeping or at work, then you are probably missing a lot of eyeballs on your content. The golden rule of content posting is to post at the peak time. Do a detailed online research and figure out at what time and on what days your target audience is most active. And post only during those time intervals. This will dramatically improve the reach of your posts, because when it comes to Instagram marketing, the posts that get more likes in the first six hours after they are posted are the ones that have a higher chance of going viral.
So, once you have found the best time to share your photos and videos, the next thing you need to do is use any of the popular Instagram content scheduling tools and fix a posting time and carry on with your business works without having to be online all the time.
If you didn’t know, Instagram has updated its algorithm similar to Facebook which means that photos get to appear more in users’ feed immediately when they are posted. So, getting a sudden spike of likes, shares, and comments could be a great way to up your chances of moving to the Explore page.
3. Tell your followers what to do
So, you have a great post, and you know what the perfect time to share it with your followers is. Let’s say you post it as per your plan. Then you wait. And wait. There is no response from your visitors. What should you do at this point? Well, you need to tell them what to do. In other words, you need to use a tempting call-to-action in your posts to make them take action.
Using a powerful caption can help improve user engagement to a great extent. Plain as day, your caption is going to be the brief introduction of your brand – the most important introduction. To improve the response of users, make sure you create clean and concise captions for your posts. It should be the ideal call-to-action that will tempt people to visit your website. Every click matters, but not all CTAs should be “click to learn more.” Use your creativity and create CTAs that don’t actually ask them to buy right away but give them more information in a tempting way. Or look at your competitor’s advertisements for ideas and come up with something very similar. Every post that you put on Instagram is an opportunity to generate leads for your business, so posts, posting time, and CTAs are extremely important.
While visually pleasing posts can improve user engagement, it’s your CTAs that can help close the deals for your business. Almost. Instead of a CTA like “attractive deals on birthday cakes” if you come up with something like “get 40% off on birthday cakes this Christmas” you are likely to get a better response. Give them the incentive to pick your product/service.
4. Give some to get some
One surefire way to speed up your results is to partner with other businesses. It’s a situation where you help someone and that someone helps you back so that both of you get benefited. Ultimately, what it means for your promotions is more coverage, higher engagement, and more people talking about your ads. Sounds good, right? Join hands with your local shop owners and promote each other’s business on Instagram in your local area, or any targeted area for that matter. Tag each other and follow more people to improve your reach on the network.
Apart from this, it also makes sense to tag any of your industry leaders in your posts. It’s the easiest way to get their attention without actually reaching out to them. If you are a small business selling clothes in your area, then consider tagging any of the leading fashion bloggers from your country. Tap into their huge following and make things work for you the smarter way.
To boost your rankings, make it a point to partner with not just one account but multiple accounts. It’s the fastest pathway to go from a local brand to a national brand, and National to International.
5. Take advantage of hashtags
In social media, hashtags are the keywords that people use when they are searching for information about a particular product or service. Make sure you use hashtags that are relevant to your posts to improve their visibility on Instagram. How many hashtags should you use per post? Well, that depends on the nature of your post, but ideally, experts advise using 12-15 hashtags per post for better clarity. Using too many could look spammy, and people might not even read through your list of hashtags because there are ‘too many’ per post.